Why digital is so resilient in tough times
As the lockdown eases, advertisers who went dark during Q2 are beginning to return, but what does the future hold? Is there pent up demand? Will those who shifted budgets The post Why digital is so...
View ArticleThe language of now: Communicating during COVID
It there was a prize for the most hated phrase of the year, I’ll happily bet you a socially distanced pint that “The new normal” would walk any public vote. The post The language of now: Communicating...
View ArticleTAN joins TAG – the ad industry’s global brand safety programme
At TAN, we’ve always realised the importance of brand safety. Given we work with long form sponsored content, delivered in trusted publisher environments, where our advertisers appear is of paramount...
View ArticleFor influencers with impact, look closer to home…
It’s been a rough couple of months for influencers. From ‘working’ holiday trips in the peak of the pandemic, to being caught using filters to boost the results of beauty The post For influencers with...
View ArticleTAN achieve IAB Gold Standard 2.0 certification
We’re delighted to announce that we have achieved the Internet Advertising Bureau’s (IAB) latest Gold Standard 2.0 certification. Upon receiving the accreditation, Adam Rock, Managing Director of TAN...
View ArticleHeadlines that perform: Why your creative matters
There’s a task in The Apprentice where the candidates have to make some adverts – usually TV, but more recently audio and digital OOH. Each year, without fail, Lord Sugar The post Headlines that...
View ArticleThe power of words: How altruistic are we?
As we navigate an exit from Covid restrictions, how altruistic we are as a nation has been brought into sharp focus. Should you have the vaccine to protect yourself, others, The post The power of...
View ArticleTravel: How to save summer 2021 & inspire 2022 bookings
With the school holidays nearly upon us, summer, and traditionally the peak travel period is traditionally just around the corner. Of course, set against the backdrop of Covid, nothing is The post...
View Article2022 Branded content trends
With both e-commerce (up 46.5% YOY) and digital adspend (up 5% to £16.5bn) booming, and UK adults spending up to a quarter of their waking day on the internet, it’s The post 2022 Branded content trends...
View ArticleDirect-to-consumer advertising: Why you need different tactics
Direct-to-consumer advertising: Why you need different tactics The UK has always been ahead of the curve when it comes to buying online, but the pandemic has turbocharged this shift in The post...
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